About

Manis is a premium fashion sunglasses brand born in Seattle, WA. In the great Pacific Northwest we don’t see the sun much but when we do we need protection from the sun’s harsh rays. We are also surrounded by water and in the winter snow in the mountains. So we not only need cool eyewear but eyewear that provides protection in the extreme environments of the PNW. All our eyewear includes high-end features such as TAC UV400 polarized lenses to provide clarity in extreme conditions, along with acetate wire infused arms and spring hinges for a custom fit. Our goal is to deliver affordable high quality eyewear that makes you look like a rock star.

Who is Manis? We are Dave and Krista Billinghurst, a married couple in Seattle, Washington. I own a small design agency, Pure Design Group, specializing in strategy, design and development and marketing and Krista works as a technical project manager for a large ad agency and has an extensive background in marketing. Both of us met while working in the snowboard industry in the 90’s for competing snowboard brands. We enjoy the outdoors of the Pacific Northwest. We love camping and hiking with our dog black lab Ruby in the Cascade and Olympics mountains and walking on the beach on the Washington and Oregon coast. We also enjoy Snowboarding, mountain biking, dirt biking (Ok I like dirt bikes, Krista not so much) and all the beauty the outdoors has to offer.

While I enjoy helping companies build their brand, I was searching to create our own brand. Something we could build on our own. Using our marketing and design knowledge we decided to start Manis. Our goal is to build a business from the ground up the way we would want to. No client reviews or convincing someone else the logo didn’t need to be bigger. We wanted to do things our way and this is our leap into the unknown of trying to do just that.

So where does the name Manis come from? It’s pretty hard coming up with a cool name for a brand. So many good ideas have been taken already. But for me, there is a formula for a good name. First is has to have a cool first letter that works well for a the mark/logo. It has to be two syllables or less. And it also just has to sound cool and be unique. Nowadays changing a word ending in S to a Z is a pretty common way to make your brand name unique but that has been done a lot and even those variations of common words have been taken. So sometimes you are left with just making something up. I was going back and forth on ideas and thought, what about M (means), A (absolutely), N (nothing), I (in), S (snowboarding). Yup, that is how I came up with the name. Sure Manis does have a few dictionary meanings but none of them were part of the idea when coming up with the name. Sometimes the naming of a brand is just a silly idea. So there you have it… MANIS.

Follow us on our journey to create this brand.

Dave and Krista 🙂